There's an old African adage that says, "Until the lion learns to speak, the tales of hunting will be weak.." - Using this mantra as inspiration, Jamhuri Wear was designed to help communicate the untold stories of Africa to the rest of the world through the popular market of street wear and to help shape a more positive reality for the continent.
The word "Jamhuri" translates from Swahili as "Republic" or "Free State." It makes reference to the 53 vast nations of the company - its principal focus and invites the Jamhuri Wear-clad to play an ambassador-like role.
Started as a graphic t-shirt line in 2003 in New York City, the brand has since grown to include custom outerwear pieces such as hooded sweatshirts and crewnecks. Our diverse designs appeal to a trans-cultural, forward-thinking market of consumers. Drawing inspiration from the concept of "free state of expression" led the creators to their latest line of custom-made hoodies allowing buyers to communicate their personal style and source of pride. As explained by the designer, Jeffery Kimathi, they allow customers to subtly and stylishly speak messages that showcase the vibrancy and diversity of the African continent. Through this vision, the story of the hunt starts to incorporate the glory of the lion.
Jamhuri Wear has recently reached mainstream culture in the United States thanks to its enthusiastic reception from well-known entertainers. Acclaimed R&B singer, Akon, has worn the brand numerous times in his music videos. Other supporters include Tom Morello of Audio Slave, reggae singer Damian Marley and producer Prince Paul. Hip-hop mogul Jay-z has also been seen wearing the label, notably during his UN-backed Global tour in Tanzania and during his mega performance at the Live 8 concert in Philadelphia with Linkin Park in July of 2005. Jamhuri Wear has also been featured in reputable publications including Vibe, XXL, Complex magazine, Blow and Stuff magazine.
